The World No Tobacco Day 2019 campaign will raise awareness on the: risks posed by tobacco smoking and second-hand smoke exposure; awareness on the particular dangers of tobacco smoking to lung health magnitude of death and illness globally from lung diseases caused by tobacco, including chronic respiratory diseases and lung cancer; emerging evidence on the link between tobacco smoking and tuberculosis deaths; implications of second-hand exposure for lung health of people across age groups; importance of lung health to achieving overall health and well-being; feasible actions and measures that key audiences, including the public and governments, can take to reduce the risks to lung health posed by tobacco.